Welcome to the world of drink packaging design! In today’s fast-paced world, visual appeal is everything. With so many options available on store shelves, it can be a challenge for your brand to stand out from the crowd. But fear not – we’ve got you covered with our drink packaging design templates that will help you create an unforgettable brand identity and boost sales. Whether you’re marketing beer, soda or juice, these templates are sure to make your product pop off the shelf and into customers’ hands. Let’s get started!
What is drink packaging?
Package design, also known as drink packaging design, is the process of designing the outer appearance and function of containers for alcoholic beverages. It can involve both graphic and product design.
Some common types of drink packaging include bottles, cans, boxes, bags, and cartons. Each type has its own set of design parameters that must be taken into account when creating a package.
Bottle or can designs typically include a label or logo on the front and may also have a cap or closure system. Boxes are often rectangular with rounded corners and may have one or more panels that open to reveal the product inside. Bag designs are often simple unprinted pieces of fabric with a drawstring or pouch closure. Cartons are typically square with rounded corners and are sealed at both ends.
Guidelines for designing drink packaging
When it comes to drink packaging, there are a few guidelines that should be followed in order to create a visually appealing product. Here are some tips to help you get started:
- Use clear and easy-to-read fonts.
- Use contrasting colors to create visual interest and keep your product looking fresh.
- Keep your design simple yet stylish.
- Use images or illustrations to add excitement and style to your package.
The different types of drink packaging
There are many types of drink packaging, and each has its own set of design principles. Here are four different types of drink packaging, and the principles that typically guide their design:
Coffee cans:
The coffee can is one of the most iconic and popular types of drink packaging. Its simple shape and bold graphics are unmistakably modern. The key principle behind a coffee can’s design is simplicity. The label should be as simple as possible, with just the brand name and logo printed in large, easy-to-read letters. The coffee can’s design should also be stylish and contemporary, without looking too artsy or over-the-top.
The best way to achieve this look is to use clean lines and simple textures. You can also experiment with brightly coloured graphics or patterns, but make sure they’re tasteful enough not to overwhelming or gaudy. For example, a pattern might be used on the top half of the can, but only lightly textured so it doesn’t feel too clunky or busy.
Cans of soft drinks:
Like coffee cans, soft drink cans have a classic look that’s both modern and stylish. However, since soft drinks are generally less acidic than coffee, their labels tend to be more colourful and vibrant than those for coffee beans. Bright primary colours are often used with equally bright secondary colours for a fun and festive feel. And since soft drinks often contain added sugar (which gives them a sweet taste), you can also expect lots of sweet graphics and designs on soft drink cans.
For example, you might see brightly coloured cartoon characters or scenes on the label, or playful text that’s designed to look like bubbles. Try to avoid using too many hard lines or details, though, as this will make the logo harder to read and the design less festive.
Bottled water:
Bottled water is one of the most popular types of drink packaging in the world. It’s ideal for products that require a high level of purity and quality, such as mineral water or sparkling water. Because bottled water is so closely monitored by regulators, its labels must adhere to strict guidelines. This means that the labels are usually very simple and unassuming, with just a brand name and logo printed in large, legible letters.
The key to a good bottled water label is simplicity and consistency. The font size, letter spacing and other design elements should be carefully calibrated to ensure that they’re easy to read from a distance. And since bottled water is often sold in bulk (or in packages of multiple bottles), it’s important that the label looks consistent from bottle to bottle. For example, you shouldn’t see any variation in the colour, shape or layout of the logo.
Canned food:
Canned food is a popular type of drink packaging because it offers a high level of convenience and accessibility. Unlike bottled water, which must be stored at a cool temperature to retain its potency and flavour, canned food can be enjoyed at any time. This makes it a perfect choice for products like energy bars and soup, which you might want to have on hand for when you need them.
Since canned food is packaged in sealed containers, its labels must also be very durable. This means that the design should be simple and uncluttered, with just the brand name and logo printed in large, easy-to-read letters. And since canned food doesn’t usually contain any added sugar or flavourings, you can also expect muted or subtle graphics and colours.
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How to choose the right drink packaging design
There are a few things you’ll want to consider when designing your drink packaging. First, what will the drink look like? Will it be in a bottle or can? Are you selling bottled water or flavored waters? Do you have a seasonal drink that needs different packaging for winter and summer? Second, what is the branding for your company? Will your logo be on the package or will you be using generic packaging? Third, how do you plan on distributing your product? Will you be selling online or in physical stores? Finally, what do consumers expect from drink packaging design these days? Is it necessary to include any special features on the packages, like straws or lids?
Once you’ve answered all of these questions, it’s time to start sketching out some ideas. You’ll need to come up with a design that meets all of your requirements and looks good on both digital and print media. Once you’ve got a rough idea of what you want, it’s time to start creating sketches. Use Adobe Illustrator or Photoshop to create quick drawings that show how each element of the design will look. This will help you determine which elements need more detailed work and which can be simplified. Once everything is preliminaryized, it’s time to start creating actual designs.
When designing drinks packaging, keep in mind that customers expect sleek designs with modern fonts and colors. Make sure all text is legible at small sizes and use easy-to-read typesfaces. Bright colors are a must, and make sure to use them in contrasting shades to make the packaging pop. As for graphics, use simple shapes and flat colors that will look good on both digital and print media. Avoid using too much text or too many images, as these can be difficult to read or ignore – Finders.
Finally, remember to keep your design consistent across all mediums. Make sure all versions of the design use the same fonts, graphics, and colors. This will help consumers know that they’re viewing the same product no matter where they are.
Guidelines for design
Design guidelines for drink packaging can help to ensure a consistent and attractive look across different drinks brands. Guidelines should cover everything from font choice to layout and color schemes.
When choosing a drink package design, it is important to keep the following in mind:
-Brand identity: The chosen design should reflect the personality of the brand, ensuring a cohesive look and feel.
-Aesthetics: Packages should be appealing to the eye, featuring stylish fonts and visuals that match the overall aesthetic of the brand.
-Functionality: Drink packages need to be easy to open and use, with clear labels that are legible from a distance.
-Ease of manufacturing: Manufacturers should aim to produce drink boxes that are lightweight and easy to assemble, making them cost effective to produce.
Conclusion
In this article, we have showcased some beautiful drink packaging designs which you can use as inspiration for your next project. By using creative and eye-catching designs, you can really make a statement about your product and increase the likelihood of people buying it. If you are looking to start up your own business in the beverage industry, then consider using these designs as a foundation on which to build. Thank you for reading!
